Juan Carlos Vega: a vision that engages

Juan Carlos Vega, born in Oviedo, is one of Spain's most internationally renowned photographers. Through his lens, he has succeeded in capturing not only scenes, but feelings: the essence of human emotions and movement as an artistic expression. His visual language, refined and poetic, has established him as a leading figure in contemporary photography. Brasilia, a city he has visited nine times, became over time a creative obsession, a modern muse that has inspired his new artistic project.

Brasilia 65: visions of a geometric dream

The exhibition “Brasilia 65: visions of a geometric dream” opened on 8th July at the Pons Foundation in Madrid, with the support of the Brazilian Embassy and the Guimarães Rosa Institute. The exhibition is a tribute to the 65 years of the Brazilian capital, through a black and white tour that reinterprets its most emblematic spaces.

An urban dream that became art

Through his photographs, Vega pays tribute to the legacy of architect Oscar Niemeyer, the urban design of Lucio Costa and the landscaping of Burle Marx, fundamental pillars in the creation of Brasilia. But the artist does not just portray buildings: he proposes a dialogue between architecture and the human body through dance, in collaboration with the Brasilia Dancers Group. Thus, the human figure becomes an ethereal silhouette that inhabits and merges with the space, creating a visual narrative where form, emotion and movement coexist.

A sensory and inclusive exhibition

One of the most innovative aspects of the exhibition is its commitment to accessibility. The works can also be explored by the visually impaired thanks to the incorporation of Braille panels and photographs in relief. This tactile dimension transforms the artistic experience into a sensorial act, where art becomes a shared space open to all.

Alexandra and the Ibiza armchair: design, image and emotion

Juan Carlos Vega's relationship with Alexandra goes beyond work. A personal friend of Johnny Ventura and María José Guinot, he has collaborated with the firm on various creative projects over the years. On this occasion, the collaboration takes on a new form through the Ibiza armchair, designed by Jacobo Ventura.

This fusion between photography and design shows how art can build bridges between disciplines and sensibilities. The gaze of Juan Carlos Vega, capable of capturing beauty in movement and elevating it to poetic expression, is joined by the know-how of Alexandra, whose craftsmanship and meticulous attention to detail give tangible form to emotions. Together, they build a shared language where image and object dialogue, creating pieces that transcend the functional to become inhabitable art.

For this special edition, one of the most iconic images from the exhibition has been printed on fabric and used as upholstery for the armchair. The result is a unique piece that fuses photography, design and contemporary art, offering the viewer a different way of experiencing the image: not just seeing it, but inhabiting it.